The End of the Printed Textbook. John Fallon, CEO of Pearson, spoke to podcaster Kara Swisher and said this:
"Once you get your head around that and you just accept that actually the $300 textbook is dead, we have to reinvent and make a future for this company around $40 to rent an ebook, $80 for a completely integrated package that provides much more personalization, adaptive assessment capabilities that support faculty."
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The shift to Digital Textbooks is on!
Andrew Dowdy, assistant director of textbooks and general merchandise, said the University Bookstore has experienced a noticeable effect.
“The bookstore has already noticed major changes in our operations as the industry shifts to a more digital format,” Dowdy said. “We have set up a program called Inclusive Access, which deploys digital materials to students through canvas, to embrace the change as we see how it financially benefits our students. Dowdy said switching to digital copies has lowered prices." Read the full article here: https://thenews.org/2019/09/12/textbooks-shift-to-digital-copies/?fbclid=IwAR0su8x0C2ruw1LYoiwUQPNGlU_NV1wPnuJK0Eqaa9dFKNuOEgD72wBiQyc